Milford on Sea resident Hayley Elsdon, and founder of The Fabulous Catch Company, is competing in a TV competition to get her crab cakes stocked in supermarket chain Aldi.
Haley will be appearing in the first episode of a six part Channel 4's series 'Aldi's Next Big Thing' on Tuesday 2nd April 2024 at 8pm.
If successful, Haley could get her crab cakes stocked in 1,000 Aldi stores nationwide.
Her story of how and why the business started is intriguing. Also, the quality and sustainability of the product shines through, as does Haley's passion for what she does.
Fingers crossed that she wins.
PS: If you missed the show on the day, the episode can still be watched on Catch Up.
-------------------------
Editors Note
Spoiler Alert! Hayley and husband Herbert, presented really well in the show, and against some tough competition, and after cleverly modifying their product to suit the mass market, they won the contract to supply Aldi with 20,000 of their crab cakes. Brilliant!
-------------------------
About The Fabulous Catch Company
Hayley Elston founded The Fabulous Catch Company in 2012.
Based in Calshot, her independent fish and crab cake business, produces sustainable, British fish products.
Hayley, also known as The Cod Mother, comments on her website; "We make an exciting range of posh fishcakes, many of which have achieved a prestigious Great Taste Award. We’re raising the profile of the humble fishcake – from a rather unappetising bright orange ‘puck’ served for school dinners and in greasy chippies – into a rather splendid, healthy lunch or supper dish, with no frying tonight!"
Prior to founding The Fabulous Catch Company she had a successful career as a Food Projects Consultant, during which she developed a passion for supporting the declining fishing industry and protecting the diminishing fish stocks. And so the Catch brand was born.
Today The Fabulous Catch Company make unique fish delicacies for the retail and restaurant trade, as well as a range people can by directly. Products available to buy online include ready-to-eat gourmet fishcakes, flavoured & gluten free fishcakes, fish fingers, vegan seacakes, smoked maceral pate, and tartare sauce, all of combine traditional flavours and modern tastes.
The Fabulous Catch Company
02382 149900
