Staycation boost holiday hopes for Shorefield

An interesting article by Lorelei Reddin in the Daily Echo highlights that an anticipated increase in the Great British staycation this summer from which Shorefield is hoped to benefit.

Treehouses at Shorefield

To encourage people to book now, Shorefield Holidays are offering a Covid guarantee and 20 per cent off all breaks reserved before the end of the month. To find out more please click here.

To read the full Daily Echo article please click here.

The History of Shorefield

Shorefield Holidays was formed on the 4th July 1958 by the late Dr Robert Pollock. When he was unable to find a touring pitch for the family’s annual holiday, he purchased a small caravan park next to a worked-out gravel pit at Milford on Sea and so the company was born.

For the first eighteen years, the business was run by Dr Pollock as a sideline to his main career as a General Practitioner in Bedford. The Doc, as he was known, used to drive the 260 miles every Wednesday to visit the park. His evenings were spent paying the bills and collecting the site fees. When he retired from medicine, Dr Pollock moved to Milford and spent many hours listening to his customers and staff, whilst walking the park with his dog.

Dr Pollock’s children, the present Directors, joined the business in the 1970s bringing with them new skills. The family-run company has gone from strength to strength and now consists of eight parks all situated within Hampshire and Dorset.

Lytton Lawn Touring Park was purchased in 1988 and eight years later Oakdene Forest Park was acquired. Forest Edge Holiday Park was bought in 2001 and in 2005 Priestway Holiday Park, later renamed as Swanage Coastal Park was purchased. Merley Court Holiday Park was bought in 2006, and New Forest Lodge Retreat, formerly Kelston Holiday Park was purchased in 2017. Wilksworth Caravan Park, near Wimborne, is the latest acquisition bought in 2018 and is a fitting way to celebrate our award-winning 60th Anniversary for our parks and our staff.