Milford: World Fashion Capital

Seafront & Beach Huts
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We recently had an interesting e-mail from Gwen Peden, formerly of Gwen's Ladies Fashions in Milford on Sea High Street.

 

The bug for clothing and fashion obviously runs in the family, as Gwen tells us; "Our granddaughter Emily, who lives in Toronto, came to visit us in July and enjoyed some lovely visits to our beach hut. Back home in Canada she was browsing a fashion company named Aritzia.com (Canadian company) and discovered that they had used Milford on Sea for a fashion shoot and that one of the photos was taken almost outside our beach hut!!! What an amazing coincidence!"

 

This prompted you intrepid and deluded editor to take a look. Sure enough, Milford on Sea is the background for a number of the fashion shots.

 

One set of pictures are taken on the Milford on Sea Seafront with the Beach Huts, another outside Mr Pinks Fish & Chip Shop (with one of the models eating a bag of chips, good girl!) Others have been taken at the New Forest Ice Cream factory in Lymington. (One fo their directors lives in the village.)

 

Mr Pinks Fish & Chip Shop
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The big question is of course, how do scenes from Milford on Sea end up on the website of a major retailer in Canada, who doesn't even sell in the UK?

 

Gwen discovered that the photographer is Valerie Phillips, who is a New York born fashion photographer, based in London. I wonder if she has any connection with Milford on Sea?

 

If anyone knows any more, please post a comment below.

 

Aritzia began in 1984 as a single boutique in Vancouver, Canada, and over the years, expanded to over 50 locations across North America, including Chicago, New York City, San Francisco, Seattle, and Toronto. They have their own portfolio of exclusive brands, offering beautifully designed clothes that are on-trend, high quality, and of good value.

 

New Forest Ice Cream
click image to enlarge

Aritzia.com

Milford on Sea Images are on the 'Tough Love' Pages. 

www.aritzia.com

Valerie Phillips Photography
www.valeriephillips.com