In conjunction with all the celebrations during Love Milford Week there was the fun, yet serious activity of the 'Shopping Challenge' which was designed to boost the trade of the village shops and eateries.
click image to enlarge |
For a village of just 5000 people, we are fortunate to have such a wonderful array of shops and places to eat. So, core to Love Milford Week was the 'Shopping Challenge', where we aimed for people to explore shops and eateries they may not normally use, to discover what is on their doorstep all year round.
Shopping Challenge and Free Prize Draw
click image to enlarge |
To support the event, many of our village shops & eateries ran exclusive promotions throughout the week, giving people a great reason to stay out of their cars to enjoy shopping around the village. The offers were publicised by individual posters in the shops. There were also large Love Milford Week banners, signs and flags around the village, together with 8000 printed programmes.
Prior to the start of Love Milford Week it was clear that many villagers were preparing to actively take part and enjoy themselves throughout the week.
Prior to the start of Love Milford Week it was clear that many villagers were preparing to actively take part and enjoy themselves throughout the week.
There was also a Free £50 Prize Draw (10 x £50 prizes were funded by Food Week), whereby every time anyone visited any shop or eatery they were given a Free Prize Draw ticket, which they then completed and returned to the entry boxes in strategic places around the village. The idea of only have a limited number of entry boxes was to encourage people to visit shops or eateries they not normally go to.
click image to enlarge |
In spite of a couple of nasty rainy days, the village was noticeably busier during Love Milford Week. (Some shopkeepers recalled that the equivalent half-term week last year was fine and dry.) Throughout the week a wide variety of events took place which bought people into the village, and on the Saturday a 'Busking on the Green' event was held featuring local musicians. The Saturday weather was good and this added atmosphere throughout the day, creating smiling faces and a reason to stay shopping in the village.
click image to enlarge |
The Raft reported an excellent days trading at their Pancake Party, and reluctantly they had to turn some customers away as they ran out of room.
Holland's of Milford reported they were over 10% up on the same week last year, with owner, Paul Holland commenting; 'It would be great to hear how our customers found the experience of shopping with us in Love Milford Week.'
La Perle reported an increase of 20% on the normal week's trade, with people particularly taking advantage of their lunchtime offer. Friday night was unusually slow - because of the Love Milford Week 'Dine In Friday'! The Old Smithy also reported a significant increase in trade during Love Milford Week.
The Cave's 'Wine Sale' stocks had to be replenished after selling out during the week. Marjorie’s Greengrocers said trade was much busier, and The Butchers Shop were happy with their week. Verveine Fishmongers said Friday & Saturday had sales with a larger value than normal, and The Red Lion enjoyed a busy night when the Total Voice Choir performed on Saturday evening.
Holland's of Milford reported they were over 10% up on the same week last year, with owner, Paul Holland commenting; 'It would be great to hear how our customers found the experience of shopping with us in Love Milford Week.'
click image to enlarge |
The Cave's 'Wine Sale' stocks had to be replenished after selling out during the week. Marjorie’s Greengrocers said trade was much busier, and The Butchers Shop were happy with their week. Verveine Fishmongers said Friday & Saturday had sales with a larger value than normal, and The Red Lion enjoyed a busy night when the Total Voice Choir performed on Saturday evening.
The Village Charity Shop declared that sales were 30% up on last year, and Mark at The Village News sold out of Brand New Forest Cards as people became more aware of their availability throughout the week, he also said his greeting card offer bought in new customers to look at his range of cards.
No shop reported any negative effects or decrease in turnover during Love Milford Week. Indeed, all of the shops and eateries saw the event as positive for both the village and their businesses and they would welcome Love Milford Week being repeated in two years' time. (Food Week is back again in 2016)
Whilst Love Week is not designed as a fundraising event, we were delighted to hear that the village charities that participated in events during the week collectively raised over £4200 for their own good causes, including £305 being raised for the Cardiomyopathy Association at the Pancake Party at The Raft.
Whilst Love Week is not designed as a fundraising event, we were delighted to hear that the village charities that participated in events during the week collectively raised over £4200 for their own good causes, including £305 being raised for the Cardiomyopathy Association at the Pancake Party at The Raft.
click image to enlarge |
Now that more people have discovered what is their doorstep, we hope that villagers will continue to take some extra time to shop or eat in the village. We are lucky we can buy gifts, groceries, meat, veg, flowers and so much more locally, and we can even pamper ourselves in one of our beauty salons!
During Love Milford Week many will have shopped in the village on occasions when they would not normally do so. We hope that it was a pleasurable experience, and that villagers who enjoyed shopping locally will continue to do so throughout the coming year.
See the Love Milford Week Photos:
Love Milford Week
www.lovemilfordweek.org
*Village Shop photos taken by Lynk Photography Studios, 25 High Street, Milford on Sea, SO41 0QF | 01590 642925 - www.adamlynk.com
See the Love Milford Week Photos:
- The week in pictures: click here
- The Shopping Challenge: click here
- The Exotic Car Show: click here
Love Milford Week
www.lovemilfordweek.org
*Village Shop photos taken by Lynk Photography Studios, 25 High Street, Milford on Sea, SO41 0QF | 01590 642925 - www.adamlynk.com