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Friday, 31 July 2020

Shorefield Holidays Awarded Gold David Bellamy Conservation Award

Shorefield Country Park has once again been awarded the gold accolade for its dedication to the environment and Britain’s’ wildlife. 

The picturesque, family-run holiday park located in Milford on Sea is one of Shorefield Holidays' eight holiday parks in the South Coast, set in a beautiful spot within the New Forest with easy access to the scenic coastline and just a short walk from the beach. 

The David Bellamy Conservation Award Scheme is one of the longest running green tourism awards in the UK. They have been described by David Bellamy himself as the 'Green Olympics' for holiday parks and campsites. The awards are decided using several criteria, including managing land as a haven for wildlife, reducing water usage and other resources, supporting local communities and reducing the use of energy. 

Simon Pollock, Chairman and Managing Director of Shorefield Holidays says “We are immensely proud to have once again been awarded the gold accolade for the 23rd consecutive year, proving that we’re doing all we can for conservation and supporting Britain’s wildlife. 

“Lots of efforts have been put in place by Ian Colverson, Head Gardener at Shorefield Country Park, to ensure that the impact the on the environment is minimal. We continue to house bees in hives on site, with extra efforts to plant and grow more wildflowers to provide nectar, which as a result has seen the park earn the David Bellamy Honey Bee Friendly Status.” 

Sustainability has also been a huge focus throughout, and Shorefield Country Park continues to hold a strong, positive relationship with the surrounding community. The Country Store on site sells locally sourced produce as well as swimwear made from recyclable waste and plastic-free crabbing line. 

Each year, the awards focus on a specific area or topic and previous years' achievements have included the Hedgerows Challenge and the Wildflower Initiative, all of which Shorefield Country Park has successfully secured. 

As a result of the challenges faced due to Coronavirus, the conservation focus for 2020 has been to Protect Tourism Jobs, something Shorefield Holidays are passionate about and hugely supportive of. 

Simon added: “The current situation has highlighted how important family time is and with some of the most stunning natural landscapes, beautiful coasts and unspoilt countryside right here in the UK, a staycation provides the ideal escape. Now more than ever we understand how important it is to ‘postpone, don’t cancel’ and ‘enjoy summer safely’ in order to help get UK tourism back on track.” 

Shorefield Holidays is one of the leading holiday park businesses in the UK, with eight holiday parks across Hampshire and Dorset. New social distancing measures, contactless check-in and a range of new cleaning procedures mean the company is set to provide safe, socially distanced getaways in some of the south’s best locations. 

For more information about Shorefield Holidays’ eight locations, please visit


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