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Thursday 27 May 2021

Rebrand at Saltwater Café

Saltwater Café in High Street, Milford on Sea have a new shop front and logo design.

The designs were created by Fiona of Kifi Design, a creative design and photography agency based in Milford on Sea. (www.kificreative.co.uk)

Fiona explains on her website how she went about the redesign project:

"I looked at hanging signage to lift the building from the side, and a new logo. I bounced around a few options for shells and colours. Although quite rustic inside, the client didn’t want it to look too beachy as it isn’t next to the beach. We ended up with quite a slick and simple design, incorporating a wonderful shell, in a very simple colour scheme.

The UK is open for business and so is Saltwater!

As soon as we had direction from the the UK government, that the 17th May would be a national opening for cafés and pubs, restaurants and shops, we joined the queue to get things installed.

The external refit, applying the final design, cost under £200.00, and took approximately 30 minutes to install!

My design time was slightly longer, as making these big image decisions always take time to process. We started this project back in February and finally three months later, here we are, project completed.

I used JJB signs to fit the graphics to the window and hang the final hanging sign. Here is his website: www.jjbsigns.com

The client is delighted with the end result and it’s already had such great feedback locally. It always seems like small amounts of design tweaks won’t make a difference, but when you see it all put together, you see how much it does! Here’s to growing businesses and not going back into lockdown again!"

Becca & Tony, owners at Saltwater Café commented; "Fiona (Kifi) was recommended to us by friends who had recently received the Kifi magic! Fiona is fun, creative, friendly and easy to work with.  She listened to what we wanted and she knew what we needed to do to promote our café.  She is full of ideas and is more then happy to help.

All this came together during Covid restrictions which made meeting difficult but we knew we could always ring or email Fiona with ideas and questions. We are over the moon with our new logo, which has also been made into classy window vinyls and a swing sign which hangs outside our café.  Our café now stands out to people passing by.

We’d totally recommend Kifi Creative!!"


Kifi Creative
www.facebook.com/kificreative


Saltwater Café
106 High Street, Milford on Sea, SO41 0QE
01590 643518





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