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Sunday 3 July 2011

Milford on Sea gets first App

A new local business has launched Milford on Sea’s first SmartPhone App.  Helen White & Paul Etheridge from Bluetooth Marketing Ltd in the village have launched an Android version and are now just waiting for Apple iPhone version to be approved.

The App is designed to be a handy information tool on the move for both locals and tourists alike.  Local business will have the opportunity to advertise their services and to promote special offers on the Milford on Sea App. The team are also planning App’s for Lymington, Brockenhurst, Sway and Lyndhurst. To provide even more benefits, Bluetooth Marketing are planning a 'Flash your APP' promotion, where those who have downloaded the App can win a variety of prizes.

If the word ‘App’ is a mystery to you, we will try to explain; basically it is a noun, and short for “application”.  An App typically refers to software used on a smartphone or mobile device.  The App itself is on icon on your smartphone which enables you to get to a version of your favourite websites quickly, and on the move.  Many App’s are free, whilst others have a small charge, and all are available from an ‘App’s Store’ directly from your phone.

For many I am sure if I had written this article in Japanese language it might have been a bit more understandable!  The world seems to be moving so much faster today, and keeping up takes a bit of effort.  However, many of us will have witnessed the technological innovations of the day, such as colour TV, dishwashers, microwaves, digital cameras and of course mobile phones; and they just keep coming!  Indeed, how many of us would have thought ten years ago that the internet & e-mail would have become such an everyday part of our lives today?  So, the App is simply another innovation, and personally I wish they would hurry up and crack ‘teleportation’ to save me having to walk into the village!

If you have an Android mobile phone, why not give the new Milford on Sea App a try.  I am looking forward to the iPhone version so that I can give it a go.

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